Rain of Oreos show why Oreo tastes better
To beat the oncoming
summer heat, well-loved cookie brand Oreo made it rain at the SM Megamall activity
center last March 28, 2014. However, instead
of a gloomy drizzle, it was a shower of real chocolate
cookie and the creamiest crème that make up Oreo cookies.
Oreo recently launched its Better Together
campaign, finally answering the question, “Why Does Oreo Taste Better?”
“In
Oreo’s over one hundred years of existence, people have been
arguing if it’s the real chocolate cookie or the creamiest
crème that makes Oreo delicious,” said
Oreo Senior Brand Manager
Andrei Soriano. “While they are both already
so delicious by themselves; Oreo’s real chocolate cookie and creamiest crème are simply better together. That’s why we love Oreos. The distinct
taste of its cookie parts makes Oreo really and truly more delicious. ” he
concluded.
The SM Megamall Event Center where the big reveal was held was completely decked
out in the fresh blue, white, dark brown color-scheme of Oreo. A running tally among people
present asked the question “Why Does Oreo Taste Better?” Was it the real chocolate cookie, the creamiest
crème, or both?
After an explosive and exciting performance from the Philippine All-Stars, guests were treated to some fun games and activities. The most notable
of which was the Oreo dispenser
wherein guests were given all the free Oreos
they wanted.
Finally to answer the question,
“Why Does Oreo Taste Better?” the highlight of the day was revealed.
It was a jaw-dropping spectacle, involving two gigantic
OREO cookie halves
– with the real chocolate cookie
and the creamiest crème coming
together in a burst
of confetti and fanfare to show that Oreos do indeed taste better together!
To the delight of the event-goers, 200 Oreo packs tied to fresh blue balloons fell down from the ceiling and landed amongst
the crowd. Special
white balloons also gave 3 audience
members the prize of a giant
Oreo and milk couch set!
This huge and delicious
couch set can also be yours
plus a 40” Samsung LED Smart TV and an Xbox 360 with Kinect by joining the Oreo Better
Together Facebook promo at
www.facebook.com/oreogetdunked.ph.
All you have to do is ‘Like’ the
OREO Get Dunked Facebook page and click
on the Oreo Better Together Promo or go to OreoBetterTogether.com and play. There you can dunk Oreo
cookies in a virtual pachinko board to earn
points.
To earn cookies to play with, you can either register
your details in the game or buy an Oreo Better Together
nine-pack in leading stores
and supermarkets. Registering will instantly give you 3 free chocolate cookies, while buying an Oreo nine-pack gives you a unique
promo code worth 65 cookies.
Each Oreo Vanilla
crème pack gives you 65 vanilla cookies
and each Oreo Chocolate crème pack gives you 65 chocolate cookies.
The Oreo nine-pack also comes with a free Oreo
notepad.
After loading up on cookies, pick the prize you would like to win. Vanilla cookies unlock
the couch set and TV, while Chocolate cookies unlock the couch set and the Xbox 360 with
Kinect.
After picking your desired prize, dunk your cookies in the pachinko board. As you dunk your cookies,
you earn points for your chosen prize. The more points you have, the higher your chance of winning. The goal is to be number one in the leaderboard to be able to win.
Mondelez Philippines Senior Marketing Manager
Anna Sapitan says of the promo and Oreo’s Better Together
Campaign, “We
Filipinos are naturally
joyful, and we value experiencing that joy together with friends and family. That’s very much in tune with the legacy and feelings that Oreo is known to bring out among those who taste it,” she continued.
To find out more about Oreo’s latest campaign and the full mechanics
of the Oreo Better Together Promo you may visit their Facebook page at www.facebook.com/oreogetdunked.ph.
About Oreo
Oreo, milk’s favorite
cookie, was first introduced in 1912, and now this crème-filled sandwich
cookie is a favorite
of consumers around the globe. Today, Oreo is available in many flavors
and varieties.
About Mondelēz Philippines, Inc.
Mondelēz Philippines, Inc. (MPI) is part of the Mondelēz International family of Companies. Celebrating its 51st year in the Philippines, MPI has been creating delicious moments of joy for generations of Filipinos
through its brands
which include Tang, Eden, Oreo, Cheez Whiz, Toblerone, Tiger Energy, Cadbury
Dairy Milk and Halls. The Company also creates joy through its delicious workplace, its business
relationships and its programs
that protect the wellbeing of our planet. (ADVT)
Comments
Post a Comment