I understand the urge to keep planting our traditional crops—especially those with deep roots in our history and culture. But what if demand is falling? What if the farmers who grow these crops are slipping deeper into poverty because the prices that they once relied on are no longer there? And what if the product itself is increasingly viewed as harmful to public health, with fewer acceptable uses each year? That, sadly, is the problem facing the tobacco industry. Is the market for cigarettes and cigars really shrinking? Government should be able to measure that with precision. A simple dashboard would do that: excise-tax–paid removals from BIR (a proxy for sales), PSA data on area planted and farmgate prices, NTA’s leaf procurement and farmer counts, DOH smoking prevalence, and DTI export/import figures for leaf and finished products. If those lines are trending down together, the signal is clear. If government confirms the problem, we need a two-track response. First, find new ...
Online edition of The Ilocos Times, a community newspaper based in Laoag City, Ilocos Norte.