The PhilRice Text Center (PTC) posted a 47.3% increase in client registration nationwide for the first quarter of 2016. Data shows that from 18,924 registered clients in March 2015, it jumped to 27,883 as of March 31, 2016. PTC is a digital platform that provides daily consultation services to rice farmers through call and short messaging services (SMS). It also caters to students, extension workers, researchers, and other stakeholders who are inclined to the rice industry. The PTC management considers this a milestone which went far from just less than a hundred registered clients in 2004 when it started its operations. PTC was initially launched as the Farmers’ Text Center (FTC) by the Open Academy for Philippine Agriculture (OPAPA). In 2015, PTC also received an average of 240 SMS per day. Other services it renders are monthly rice tips, weather advisories, promotions, and announcements. “By responding to the farmers’ queries, we give them informed decisio