DTI urges franchise players to expand in ASEAN markets

the Dept. of Trade and Industry is encouraging franchise owners to expand in other Southeast Asian countries, as more Filipino brands are getting access to a larger share of the population of the region.

Eric Elnar, DTI trade service officer of the Foreign Trade Service Corps, said they can use the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) to penetrate the ASEAN region.

"Under the ASEAN, we have an ASEAN free trade agreement so basically, it just says that franchising is one of the sectors that is being promoted in the ASEAN agreement. So, it's a good idea for franchise owners in the Philippines to look at expanding first in other ASEAN countries before you expand elsewhere," he said.

Mr. Elnar pointed out that franchising is considered under distribution services, same with retail and wholesale services, stipulated in the packages of services commitments in ASEAN Framework Agreement on Services (AFAS).

To expand presence in the ASEAN region, he said Philippine players need to consider Halal certification.

Mr. Elnar cited as examples Muslim-dominated countries—Malaysia and Indonesia, where they should be "conscious" about Halal requirements.

"Part of it is food that Muslims can take so definitely no pork and then no pork derivatives, and then there's Halal meat so there is a lot of technical stuff that you have to learn. But basically, if you are targeting a Muslim-dominated country, you have to look for Halal if your product is mainly food," he advised.

Mr. Elnar said they have to also intensify marketing strategies, know the industry, market readiness and market size.

"If you are already planning to enter one country, make sure to register in terms of your brand first, make sure that there is no other brand that are registered, that are similar, or the same as yours in that country," he added.

ASEAN groups Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. (Philexport News)

Comments

Empanada festival: A celebration of good taste and good life

By Dominic B. dela Cruz & Leilanie G. Adriano Staff reporters BATAC CITY—If there is one thing Batac is truly proud of, it would be its famous empanada-making business that has nurtured its people over the years. Embracing a century-old culture and culinary tradition, Batac’s empanada claims to be the best and tastiest in the country with its distinctive Ilokano taste courtesy of its local ingredients: fresh grated papaya, mongo, chopped longganisa, and egg. The crispy orange wrapper and is made of rice flour that is deep-fried. The celebration of this city’s famous traditional fast food attracting locals and tourists elsewhere comes with the City Charter Day of Batac every 23 rd of June. Every year, the City Government of Batac led by Mayor Jeffrey Jubal Nalupta commemorate the city’s charter day celebration to further promote its famous One-Town, One Product, the Batac empanada. Empanada City The Batac empanada festival has already become an annua

PGIN honors Ilocano heroes of past, present through Heroes Walk

SPO1 Allan Lampitoc Franco of Banna, Ilocos Norte and PO2 Jovalyn D. Lozano of Adams, Ilocos Norte receive a resolution of commendation, a certificate of college scholarship grant to their family members and a P20,000 cash incentive each from the Provincial Government of Ilocos Norte represented by Governor Imee R. Marcos and Vice Governor Angelo M. Barba in recognition of their bravery and heroic acts in the Mamasapano clash in Maguindanao on January 25. Mr. Franco and Mr. Lozano were recognized on March 10 in time for the unveiling of the second batch of Ilocano heroes at the Heroes Walk located along the Sirib Mile in Laoag City. (Lei Adriano) By Jennifer T. Pambid PGIN-CMO In honor of the heroes who brought freedom, fame and glory to the province as well as to the country in the past century, the Provincial Government of Ilocos Norte (PGIN) through the Education Department and Sirib Youth Office launched the second batch of Ilocano Heroes Walk on March 10, 2015.

Pagudpud’s tourism transformer passes away

By Leilanie G. Adriano Staff reporter LAOAG CITY—Retired Philippine Air Force Col. Ricardo Nolasco Jr., owner of Hannah’s Beach Resort and Convention Center in Pagudpud, Ilocos Norte passed away on Wednesday evening, July 11, 2018. He was 67. “He did not survive an open-heart surgery,” said Ronald Dominguez, spokesperson of the largest resort at Brgy. Balaoi in Pagudpud. Known as the architect behind the transformation of Pagudpud town as a premiere destination of the north, Mr. Nolasco put up Hannah’s Beach Resort in what was originally meant as a family vacation resort. The rest is history when it expanded into more than 300-room executive villas and cabanas, with on-going infrastructure developments and set up various amenities. As a result, hundreds of domestic and foreign tourists visit here daily. The resort is on a cliff by the beach, which provides a spectacular view of the sparkling blue lagoon. “Yesterday will go down my lifeline as one

The Ilocos Times

Search This Blog