Paoay, Ilocos Norte—More than ten thousand people joined the
“Himala sa Buhangin!” Arts and Music Festival staged by the Provincial
Government of Ilocos Norte at the Paoay Sand Dunes on April 30, 2019 estimates
made by the Ilocos Norte Tourism Office show.
An initiative of outgoing
Ilocos Norte Governor Ma. Imelda Josefa “Imee” R. Marcos, “Himala sa Buhangin!”,
or “Himala!”, is an annual event that features installations by Ilocano
artists, and a variety of performances from local and national bands. It also
showcases sand sport adventures such as 4X4 racing, sand castle making, sand
boarding, and beach volleyball.
“This is the largest
‘Himala!’ crowd since the annual event started in 2012. This year, we
reconfigured our ‘Himala’ activities and focused on the concert; expecting more
participants because of the front act.” said tourism operations officer Xavier
Ruiz.
OPM rock band Kamikazee
headlined this year’s event. The famous band rose to fame in the 2000s with
iconic songs “Narda,” “Chiksilog” and “Huling Sayaw,” among others. The band
was fronted by local talents, including Better than Noise, New Dynamix, and
Slippery When Wet.
As part of the new set of activities
this year, the Suba Sand Dunes Cooperative launched the 4x4 Drag Race.
“Our partners in tourism are
trying to diversify the activities and products that they offer. We are
expecting a lot from our partners and hopefully by next year we can introduce
more activities,” Mr. Ruiz said. In all, over a hundred local talents were
pooled together for the event's performances.
PGIN credits success to partners
In line with the aim of the Provincial Government of Ilocos
Norte (PGIN) to strengthen ties with event partners, the Ilocos Norte Tourism
Office collaborated with the Bakers and Restaurants Association of Ilocos Norte
(BRAIN) and Alorica for “Himala!” 2019.
“We had a tremendous support
from our food sector. Several of BRAIN’s members joined us and provided
products; more importantly, we have provided economic opportunities for them.
Also, one of the largest business process outsourcing (BPO) companies in the
country, Alorica, was one of our partners.
“The support from the private
sector was overwhelming. With the involvement of the private sector, we can
have a more efficient and sustainable use of resources in conducting events,” Mr.
Ruiz further explained. (Edison Justin B. Deus)
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