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Luna’s first art gallery opens in Paoay town

By Leilanie G. Adriano
Staff Reporter

Paoay, Ilocos Norte—Hailed as the Philippines’ master of art, famous painter Juan Luna has inspired Ilocanos here to put up the first art gallery in the province in a condemned Gabaldon-type school building just beside the centuries-old St. Augustine Church of this town.

Dubbed as “Arte Luna”, the gallery was officially launched on December 22 with a theme: Paskuami ditoy (This is our Christmas), showcasing the old Ilocanos’ way of life when celebrating the season with family and love ones.

Inside the gallery were several paintings of local artists hanged on wall, some were borrowed art collections of former first lady and now Rep. Imelda R. Marcos (2nd district, Ilocos Norte), a nativity scene in old Bethlehem with an Angel looking at a man and woman holding an infant serves as the focal point of the stage made of recycled old bricks.

Local and foreign tourists may get in and take photos free of charge—for now.

Also, a collection of old Christmas cards, a Christmas movie that dates back in the 1930s including old photographs of prominent families in Paoay town and the Marcoses were displayed at the gallery. The rich cultural heritage of the Ilocanos is also showcased in the gallery, with an old woman demonstrating her skills in abel Iluko-making, a century-old livelihood of Paoayeños. 

But to sustain the new gallery, Ilocos Norte Governor Ma. Imelda “Imee” R. Marcos, who initiated the said project funded through savings of the provincial government in support of its “Paoay Kumakaway!” tourism program said an entrance fee of not more than P50 shall be collected for utility and maintenance. Said fee has already been approved by the Sangguniang Panlalawigan through the passage of its revised tax revenue code, commercializing several areas around the Paoay Church to additional livelihood and more local revenue here.

The much loved Juan Luna hails from Badoc. But according to the governor, Luna does not belong only to Badoc as he was the first global Filipino born in Ilocos Norte.

“Since it’s the first art gallery, we thought it should be Luna. Luna is symbolic of the entire Philippines. I don’t think we should confine him to Badoc. It’s really our claim to fame. As Filipinos, he’s the first global Filipino. Luna is the giant among all the artists that had been produced in Philippines. We’re proud he was born in Ilocos Norte. That’s not something we need to apologize for,” she said when asked why the art gallery named after Luna was located in Paoay.

History records show that Luna first received international attention in 1881 at the Exposicion Nacional de Bellas Artes in Madrid when his work, “Larte de Cleopatra,” won the silver medal. The distinction earned him a scholarship from Ayuntamiento de Manila. Luna was required to create a painting that would capture the essence of Philippine history and the painting would have to remain with the Ayuntamiento.

Luna’s painting to fulfil this commitment was shipped in 1884 to the same Madrid exposition where he first won three years earlier, making Luna the first artist to win three gold medals at the international exhibition.

His entry, “Spoliarium,” turned out to be the seminal work of his life. It defined him as a vibrant and gifted painter with the same force that it defined his country’s fate. The powerful brushstrokes in the masterpiece are said to have inspired Jose Rizal to write the novel, “Noli Me Tangere,” and set afire the hearts of the then colonized Filipinos.

She added Arte Luna is just the beginning of development around the world heritage Paoay church as the provincial government has caused several improvements and building construction beside the church.

“We need to be more upbeat in commercializing the area around Paoay church. It’s important so that people just don’t come to the church and take photos but we need to develop commercials sites for tourists to spend their money,” she said.


Photo: Opening of Arte Luna gallery in Paoay, Ilocos Norte on December 22.

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