By Leilanie G. Adriano
Staff Reporter
Pinili,
Ilocos Norte—Amidst inclement weather, hundreds of local residents who are
mostly housewives in this mountainous town, braved the strong and cold winds so
they can shop for their family needs at the Pinili Amphitheater on November 20,
2019.
Offering discounted promo packs and freebies exclusive
for the “Diswento Caravan” Noche Buena Edition of the Department of Trade and
Industry, the Department of Trade and Industry-initiated project aims to
provide consumers in far flung villages the opportunity to buy basic and prime
commodities at discounted prices.
Maricor Racela, senior trade industry development specialist
and trade promotions officer of DTI-Ilocos Norte said in an interview that the
caravan officially opened for two days.
“We urge our Pinili residents to come and avail of the
different promo packages and freebies from our partner establishments,” said Ms.
Racela as the annual activity is being conducted in partnership with product
distributors and retailers operating in the province.
Ms. Racela said they chose this town as the venue for the
Noche Buena Edition of the Diswento Caravan because “it is not every day that
residents who are living in rural villages can go to the city to buy their
needs”.
The Pinili Amphitheater is likewise spacious to
accommodate goods of the participating establishments.
Aside from the discounted sales of noche buena packages in time for the Yuletide Season where families
usually gather and eat together for merrymaking, other basic and prime
commodities, electrical appliances, dry goods and other merchandise needed for
household and farming activities were also available to shoppers.
Just after a simple program and ribbon cutting ceremony
held at the town’s amphitheater, Pinili Mayor Rommel Labasan thanked the DTI
and partner establishments for reaching out to his constituents.
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