City of Batac—To keep Ilocanos informed and empowered, a PTV transmitter station will soon rise at the MMSU campus in this city.
People's Television Network, Inc. (PTNI) and
Mariano Marcos State University (MMSU) officials held a groundbreaking ceremony
at Brgy. Quiling Sur, this city on June 14, 2022.
,
PTNI General Manager Ms. Katherine Chloe S. De
Castro and MMSU President Shirley C. Agrupis led the program, at the 500
square-meter lot where they plan to build the PTV tower. Joining them were
Ilocos Norte government officials led by Ilocos Norte Vice Governor Cecilia A.
Marcos.
De Castro said the PTV Ilocos Norte station,
which they expect to be operational by December this year, will soon cater to
over 400,000 residents in Ilocos Norte, Ilocos Sur, Abra and Apayao. It will
broadcast relevant information and updates about national and regional
development projects, especially highlighting that of Ilocos Norte.
“With this station, we will be bringing
government information dissemination closer and strengthen our reach in Ilocos
region. We bring you the PTV that is at the forefront of news and public
information in the country, inspiring Filipinos to be partners in nation
building,” De Castro said.
She also emphasized that MMSU, being PTNI’s ally
in developing an informed and empowered Ilokanos, will also primarily benefit
from said venture, stressing “a 30-minute TV segment will also be provided for
the University to feature its technologies and innovations.”
Dr. Agrupis expressed delight in this unfolding
project, saying the university continues to be a strong partner for
nation-building.
She added the partnership “shall fuel our
information dissemination activities, enabling us to reach more people and to
advocate our practices and discoveries which are beneficial to our
communities.”
Dr. Agrupis also thanked PTNI for giving MMSU an
avenue to train its students under the BA in Communication, BS in Development
Communication, BS in Electronics Engineering, and other related programs.
“The promise for internship and other learning
opportunities for our students helps us sustain academic excellence, one of our
‘ACHIEVE Agenda’”, she expressed.
Marcos, for her part, said the provincial
government of Ilocos Norte (PGIN) lauds the effort of MMSU and PTNI, saying,
"I am confident that this project will yield positive outcomes and truly
contribute to the efforts of the PGIN to serve the people of Ilocos Norte.”
Improving gov’t reach in North Luzon
The partnership between MMSU and PTNI began after the signing of a memorandum
of agreement on May 12, 2021 at the MMSU Teatro Ilocandia.
The MOA states that to intensify the
dissemination of government news nationwide, the People’s Television Network,
Inc. (PTNI) is establishing a broadcast station at the Mariano Marcos State
University (MMSU), City of Batac, Ilocos Norte.
Communication and collaboration.
The government-owned network and the university are pooling their resources to
install broadcast facilities, infrastructure, and other equipment to establish
PTV Ilocos Norte which will primarily cater residents of Ilocos Norte, Ilocos
Sur, Abra and Apayao.
As an initial step, MMSU and PTNI are putting up
a PTV transmitter in a 500 square meter university lot in Brgy. Quiling Sur.
The PTNI-MMSU 25-year partnership includes
strengthening the broadcast station’s reach through the establishment of the
network’s transmitters in the university’s premises.
The university will also have a 30-minute weekly
airtime in PTV to disseminate its news and development initiatives to the
general public. This will be coordinated by the MMSU’s Office for Strategic
Communication. Said TV program will be produced collaboratively with the
Communication Faculty of the Department of Languages and Literature (College of
Arts and Sciences), Department of Development Communication (College of
Agriculture, Food and Sustainable Development) and the Department of
Electronics Engineering (College of Engineering).
Students of said departments and other related
courses can also have their on-the-job training either at PTNI-Ilocos Norte
station or at its main office.
Moreover, MMSU may install information and
communication technology equipment in the tower to advance its smart campus
initiative.
The university may also use the broadcast tower
for its free internet program and other communication needs. (Czarina
M. Agustin & Daniel P. Tapaoan, Jr)
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