DTI-IN conducts ‘Noche Buena Diskwento Caravan’ in Pinili

By Imelda A. Cabello

Contributor

One of the regular activities of the Department of Trade and Industry is the conduct of “Diskwento Caravan” aimed at delivering to consumers basic and prime commodities at discounted prices. It is undertaken before the opening of classes and before the yuletide season. This is done in partnership with local government unit where the activity is being conducted and with distributors and retailers operating in the province.

For this year, the municipality of Pinili was selected as the venue for this activity. The venue was the Pinili Amphitheater spacious enough for displaying products of the participating business establishments namely SaveMore-Laoag and Mark’s Footwear and General Merchandise.

To maximize the conduct of the activity, items sold were not limited to noche buena products but also included other basic and prime commodities, electrical appliances, dry goods and other merchandise needed for household and farming activities.

There were about 500 residents of Pinili who benefited from this activity.

The “Noche Buena Diskwento Caravan” was successfully implemented with the strong support of the local government unit of Pinili and the schedule of the activity coincided with one of the market days of the municipality, the time when residents from the urban and rural barangays come to the market for their weekly household supplies. Other beneficiaries are employees working for the local government unit of Pinili, teachers and students, among others.

The buyers took advantage of the affordable noche buena promo packs and other basic and prime commodities. Other merchandise sold were gift items in time for the coming yuletide season.

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