Manila—Department of Trade and Industry (DTI) acting Secretary Ma. Christina A. Roque built anticipation for the nationwide Philippine Creative Industries Month (PCIM) celebration in September 2024. The trade chief made the announcement during a press conference, August 23.
Themed “#WeAreACreativeNation,” this year’s PCIM highlights the
essential role of creativity and innovation in shaping the Philippines’
socio-cultural and economic landscape. The month-long event will showcase the
country’s diverse creative outputs in music, visual arts, literature, design,
fashion, film, and beyond.
By promoting Philippine creative products and services globally,
PCIM 2024 supports the strategic vision of positioning the Philippines as
Asia’s premier creative hub by 2030 and solidifies the country’s status as a
key player in the international creative economy.
This goal emphasizes the crucial role of the creative sector in
driving national development and economic growth, while also promoting the
global profile and market reach of Philippine creative products and services.
This year’s event will bring together creative professionals,
industry associations, government agencies, local government units, educational
institutions, and corporations to participate in celebrating the Philippine
Creative Industries.
The DTI encourages all sectors to enroll their September events
as co-branded or co- bannered
activities under the
PCIM celebration with
the hashtag “#WeAreACreativeNation”.
At the PCIM media launch, Aldeguer-Roque was joined by DTI undersecretary
Rafaelita M. Aldaba and other key executives to express their commitment.
This includes PCIDA author Congressman Christopher De Venecia,
Department of Information and Communications Technology Usec. Jocelle
Batapa-Sigue, National Economic and Development Authority Usec. Rosemarie G.
Edillon, Intellectual Property Office of the Philippines Director-General Rowel
S. Barba, Department of Education Dir. Marilyn B. Siao, Department of Tourism
Dir. Paulo Benito S. Tugbang, Philippine Creative Industries Development
Council Private Sector Representative for the Audio Visual Domain Mr. Pablo
Gabriel Malvar.
The DTI will officially open the PCIM celebration on 03 Sept. 2024
at Ayala Malls TriNoma. For more information about PCIM 2024 and participation
details, please visit https://www.pcim.ph or contact pcidcsecretariat@dti.gov.ph.
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