Ilocos Norte Vice Governor Angelo Barba leads the opening of the OTOP hub at the Laoag International Airport. (Lei Adriano) |
Staff reporter
LAOAG CITY—The Department of
Trade and Industry (DTI) launched the One Town, One Product Philippines Hub
(OTOP PH Hub) at the Laoag International Airport on January 17, 2019, giving
more opportunities for micro and small enterprises in the region to showcase
their products.
Held at the departure area of
the airport, DTI-Region I Director Florante Leal said the opening of OTOP PH
hub in Laoag provides local entrepreneurs “more access to market” and eventually
increase their income.
“We thankful for the Civil
Aviation Authority of the Philippines because they have acceded to our request
and gave us the venue for free,” said Mr. Leal citing locally-manufactured
products now are not just seen in local markets but also in big shopping malls
and also at the airport.
Initiated by DTI in 2002,
OTOP Philippines is a priority stimulus program for micro, small and
medium-scale enterprises (MSME) as government's customized intervention to
drive inclusive local economic growth.
The program enables
localities and communities to determine, develop, support, and promote products
or services that are rooted in its local culture, community resource,
creativity, connection, and competitive advantage.
In her speech, DTI Assistant
Secretary Demphna Du-naga, who was invited as guest of honor during
the program, encouraged MSMEs here to develop and keep their passion for
business.
“The government is here to
serve you. Hindi kayo pababayaan so
don’t give up easily,” Ms. Du-naga said.
According to Agnes Asuncion,
a dragon fruit soap maker and wine processor from Currimao, Ilocos Norte, said
she is very excited to see her products displayed at the airconditioned
departure area of the Laoag airport.
“I am so happy and thankful
for DTI for mentoring us and helping us grow,” said Ms. Asuncion as her face
lit up while witnessing the opening of OTOP PH hub in the city.
According to DTI acting provincial
director Rosario Quodala, the prices of the products on display at the OTOP hub
is lower as compared to those being sold in other commercial establishments as
these came directly from the manufacturers.
“The DTI just initiated this
project but eventually this will later be turned over to the association of
MSMEs themselves,” she explained.
Its operation however will
still be supervised by the DTI through a memorandum of agreement with the
operator.
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