Philippine Rice Research Institute, the country’s lead in rice
science and development, had concerted its development initiatives under the
recently launched Rural Transformation Movement.
Operationalizing within two
major campaigns, Gusto naming milyonaryo kayo and Be RICEponsible, the movement
aims to change tillers’ behavior on farm enterprise and intensify Filipino’s
commitment in helping the country produce enough rice.
Dr. Eduardo Jimmy Quilang,
PhilRice deputy executive director for development, said that the Rural
Transformation Movement will also expand farmers’ access on technologies that
are sustainable and ecologically-efficient.
Dr. Quilang said that in the
Gusto naming milyonaryo kayo campaign, farmers are encouraged to optimize farm
space and time through crop diversification in which agri-business enterprises
will be integrated to rice farming. The institute’s nine stations will serve as
a service provider to help farmers establish farm enterprises.
The Be RICEponsible campaign,
an offshoot of the National Year of Rice 2013, aims to heighten public’s
participation in promoting the call for every Filipino to be “RICEponsible or
rice responsible.”
Hazel Antonio, RICEponsible
campaign director, said the initiative appeals to rice consumers not to waste
rice, to eat brown rice and other staples, and to value the hardwork of the
farmers.
Globally, the Rural
Transformation Movement helps in “enhancing the prospects for development in
much of the world.”
Bruno Losch, Sandrine
Freguin-Gresh, and Eric White, authors of rural transformation and late
developing countries in a globalizing world said that despite continued
urbanization, 2.8 billion people will continue to live in rural areas in 2050.
“Rural populations will
remain massive and that these populations will depend on agriculture as their
core activity and main source of livelihood,” they said.
In the Philippines, the Rural
Transformation Movement supports the social contract that Pres. Benigno Aquino
III made to the Filipinos, highlighting poverty alleviation, food security,
higher income, climate change resilience, and employment creation.
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