LANDBANK bags 6 Quill Awards for campaigns advancing financial inclusion, sustainability, and education
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RECOGNIZING COMMUNICATION EXCELLENCE. LANDBANK bags six Quill Awards for communication initiatives that connect and empower Filipinos during the 22nd Philippine Quill Awards on 27 August 2026 at Solaire Resort North in Parañaque City. Receiving the awards on behalf of the Bank were Senior Vice President for Corporate Affairs Catherine Rowena B. Villanueva (center-left), Vice President for Public Communications Gaudioso Carlos A. Garcia VI (center-right), and Assistant Vice President for Corporate Communications and Events Melissa B. Calimag (2nd from center-left), together with other officers and personnel from LANDBANK’s Corporate Affairs Group. |
LANDBANK’s efforts to connect Filipinos to opportunities,
champion sustainability, and support underserved communities earned six
recognitions at the 22nd Philippine Quill Awards, affirming the Bank’s
development impact beyond banking.
The state-run bank received three Excellence Awards and three
Merit Awards in communication management, digital engagement, sustainability,
and corporate social responsibility (CSR) during the awarding ceremonies held
on 27 August 2026 at Solaire Resort North in Parañaque City.
The recognitions coincide with LANDBANK’s 63rd anniversary
and highlight the role of strategic communication in amplifying development
initiatives, inspiring meaningful action, and bringing government services
closer to communities.
"These awards inspire us to continue raising the standard
for purposeful communication in public service. Moving forward, LANDBANK will
pursue more innovative and inclusive ways to engage Filipinos, champion the
aspirations of our communities, and advance development where it matters
most," said LANDBANK President and CEO Lynette V. Ortiz.
Among the bank’s Excellence Award recipients was the 2026
LANDBANK Calendar, ‘Wonders Awakened,’ which transformed a traditional
corporate calendar into a year-long platform celebrating local destinations,
community stories, and countryside development. The campaign generated an
estimated 125 million impressions and showcased the beauty and potential of
communities nationwide.
“VIG Central,” LANDBANK’s centralized digital governance
ecosystem, also received an Excellence Award. The platform made communication
tools, branding resources, and information more accessible to employees
nationwide, strengthening consistency in messaging and customer experience
across the bank’s extensive network.
The “EcoHuweBest” social media campaign likewise received an
Excellence Award for encouraging Filipinos to adopt practical and accessible
environmental actions. Its sustainability content reached more than 1.4 million
users and generated over 2.3 million views.
LANDBANK also earned three Merit Awards for initiatives that
strengthened employee engagement and delivered tangible benefits to
communities.
The “One LANDBANK” program transformed the traditional town hall
into an interactive nationwide engagement platform, strengthening employee
connection, collaboration, and shared purpose across the organization.
The “LANDBANK Creators Club” equipped employees with content
creation skills, empowering them to become digital storytellers who share the
Bank’s mission, programs, and development impact with wider audiences.
Completing the bank’s award-winning initiatives was the “LANDBANK
Libreng Sakay Program,” implemented in partnership with the University of the
Philippines (UP). The program provided transportation assistance to UP College
Admission Test (UPCAT) examinees from geographically isolated and disadvantaged
areas (GIDAs), helping remove barriers to higher education and giving students
a better chance to pursue their academic aspirations.
The six Quill Awards underscore LANDBANK’s continuing commitment
to purposeful communication that informs, inspires action, and advances
financial inclusion, sustainability, education, and nation-building. (LBP)
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