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European tourist guide book provides fresh window to IN's destinations

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By Cherry Joy D. Garma

Ilocos Norte got fresh pages in a European tourist guide book which now features a locator to the province’s finest destinations including hotels, restaurants and transportation facilities.

The book “Guide to the Philippines,” written by British writer Kiki Deere, is used by the European tourists travelling around the world.

Department of Tourism head for Ilocos Norte Milagros R. Gonzales said the book’s authors fly to the Philippines yearly to update its data.

“The book of Ms Deere is widely used by Europeans who are travelling around the world which includes our ten anchor destinations in the Philippines,” Gonzales said.

The book has 15,000 existing copies in Europe and has more than a million viewers on their online account.

It also provides information on the ten anchor destinations in the Philippines namely, Baler in Aurora, Boracay, Cebu City, Bohol, Palawan, Baguio City, Banaue in Benguet, Subic in Clark Pampanga, Vigan City and Ilocos Norte.

The book provides a window to Ilocos Norte’s destinations namely the famous beaches in Pagudpud, sand dunes in Laoag City, the windmill in Bangui, Kapurpurawan Rock Formation and Lighthouse in Burgos, the Paoay Church and major waterfalls.

“This is a very effective marketing strategy for us in Ilocos Norte and the Philippines. The government did not commission them, they came on their own,” she added.

According to the DOT, tourist traffic from European countries to Ilocos Norte increases yearly and peaks during summer season.


“They love the beaches in Pagudpud and the Ilocano culture too,” Gonzales said.
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