Beyond call centers, Ilocanos await economic revolution
By Leilanie G. Adriano
Staff reporter
San
Nicolas, Ilocos Norte—“A greater future is
coming your way.”
This is the message of
Accenture, the country’s largest growing information technology and business process
management (IT-BPM) company to all Ilocanos as it formally announced on Feb. 26
the construction of a new facility to house hundreds of professionals who may
want to start or shift to a career in the Philippines’s top earning company of
diversified global workforce.
Prior to the time
capsule-laying ceremony where a built-to-suit, three storey-building will be
constructed in a bustling commercial district locally known as the Valdez
Center in San Nicolas town, strategically located between the cities of
Laoag and Batac, a heartfelt rendition of cheerful songs and dances welcomed
participants as they witnessed the unveiling of the first Accenture billboard
right at the site where its building will rise this year.
Attended by Accenture’s top
executives from India and Metro Manila, teachers and students from the
different state colleges and universities of Ilocos Norte, provincial
government officials led by Ilocos Norte Vice Governor Angelo Marcos Barba as
representative of Ilocos Norte Governor Ma. Imelda “Imee” R. Marcos, San
Nicolas town officials led by Mayor Melanie Grace P. Valdez and San Nicolas Vice
Mayor Alfredo P. Valdez Jr., the country’s biggest employment provider so far
is now in Ilocos Norte with the groundbreaking of its third delivery center
next to Metro Manila and Metro Cebu.
Early hiring
Since February 2, the company has started hiring young
professionals including graduating students particularly those with knowledge
or experience in accounting and finance as the first batch of trainees.
“We are extremely excited to
be here. This is the best kept secret in the Philippines for us,” said Benedict
Hernandez, service delivery operations head of Accenture Philippines.
Ilocos Norte’s optimal
telecommunications infrastructure, accessibility to the Laoag International
Airport, presence of special economic zones, education centers and a deep poll
of local talents have impressed investors like Accenture to expand business in
the province.
According to Mr. Hernandez, Ilocos
Norte is an ideal site for IT-BPM companies having outstanding universities and
colleges, producing graduates with a passing rate several times higher than
Manila.
Relating his first
impressions of Ilocos, he said, “Everything is there except for a building
infrastructure that can run 24/7, with a high density and high occupancy
building with hundreds of people working in it and it can get a PEZA
accreditation.”
Partnership with VENVI
This major requirement apparently holding the company to seal
the deal with Ilocos Norte was answered with the favorable action of San
Nicolas town, recently adjudged as the most business-friendly municipality in
the country, offering Accenture its needed facility through the VENVI group of
companies, a real estate developer owned by the Valdez clan in here.
Under a built-to-suit scheme,
VENVI partnered with Accenture to build
its third delivery center in this northern gateway of Luzon, situated near
Ilocos Norte’s first—and so far only—mall which earlier stirred further
development and prompting other big time investors to expand food chains and
restaurants, hotels and condominiums and other commercial and entertainment
facilities here.
According to Atty. Hilario
Valdez, chief executive officer and chairman of the VENVI Group of Companies,
it has been one of the aspirations of VENVI to put Ilocos Norte in the world
map of the BPO industry hence they supported Accenture’s move to expand
business in the province.
San Nicolas honored for chance
“We are honored that San Nicolas was chosen as the first
location for Accenture in Ilocos. We are looking forward to a long-term
relationship with Accenture as they build their business in the province. We
welcome Accenture to our community and we pledge our commitment to support your
endeavors in the municipality,” Ms. Valdez said.
As there are about 700
Ilocanos employed with Accenture based in Metro Manila and Cebu at present, Ms.
Valdez said that they may now consider to work back home with a delivery center
now in Ilocos.
During the inauguration and
unveiling ceremony, Mr. Hernandez said that the Ilocos facility will initially
hire at least 200 local graduates and experienced professionals in Ilocos Norte
to provide health administration and finance for the company’s global clients
across Europe and North America.
In fact, at least 10 young
graduates and graduating students of the Mariano Marcos State University and
the Divine Word College of Laoag (DWCL) were already tapped by Accenture, after
passing a series of examinations and interview, to undergo training while the
facility is being constructed.
Citing Accenture as a diverse
company operating much more than a call center, Hernandez also added that they
will also be hiring nurses, clinicians, pharmacists and engineers as the
company expands operation.
“I thought the company
(Accenture) is just a call center. I’m so thankful when I submitted my resume
and luckily I passed the interviews and exams. Thank God, I see a bright future
to start my career with the company,” said Mariel Batara, a graduating
accountancy student of DWCL.
Most famous migrants
Among Filipino groups, Ilocanos are the most famous migrants.
They are located everywhere in search for a greener pasture. Their top
destinations are the United States of America particularly in Hawaii, Canada
and some parts of Europe. When you go to a foreign land or elsewhere in the
Philippines, most of the Filipinos there knows Ilocano language or at least
trace an Ilocano root in northern Luzon.
The out-migration in Ilocos
Norte has never been a major concern in the province until in 2010, a study
showed that four out of 10 Ilocanos are left with no livelihood.
Recognizing this problem, the
administration of Ms. Marcos has started to initiate reforms to prevent
apparent brain drain in the province as most of the graduates would prefer to
seek employment outside this dominant agriculture province and apply for work
abroad.
Over the years, some families
who are left behind in the province have also developed “remittance dependency”
from a family member working overseas. This is evident with the presence of the
most number of banks and remittance centers scattered everywhere in Ilocos
Norte’s major commercial districts.
Under the Task Force Trabaho
program of the provincial government which is meant create more jobs for
Ilocanos and reduce dependency to dollar remittances, the Marcos administration
has aggressively promoted Ilocos Norte as an alternative destination for
various investment opportunities including BPOs.
To date, Expert Global
Solutions (EGS), also a major IT-BPM provider is now operating at the
government-owned i-hub center at the Ilocos Norte Centennial Arena, employing
over 100 local workforce since November last year.
‘Next Wave City’
In 2014, the Department of Science and Technology has
awarded Metro Laoag as best in IT-BPM infrastructure and a premier Next Wave
City or an alternative IT-BPM destination to Metro Manila and Metro Cebu.
As an investment-friendly
province, Eric Pascua of the provincial government’s Investment Office said
qualified investors are given special incentive packages including a one-stop
documentation center for simplified documentation procedures and easier
processing of business permits should they consider investing in the province.
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