1st T-shirt festival in PH boosts Ilocanos ingenuity and talent

By Leilanie G. Adriano

Staff Reporter

At least 19 booths of young Ilocano artists designing personalized T-shirts and other cool designs about Ilocos Norte’s natural landscapes and various tourism landmarks were on display on April 4-6 at the La Tabacalera Ilocano Lifestyle Center beside the Museo Iloco to showcase the Ilocanos ingenuity and recognize the best talents in the province.

Organized by the Ilocos Norte government in cooperation with local artists and young entrepreneurs, the Philippines first T-shirt festival launched in this city on April 4, it aims to promote the Ilocanos artistry expressed in designing personalized shirts, unique gifts and customized products while making money out of it.

Gee Foronda, acting general manager of Samtoy Bookstore, a sanctuary for local artists in this northern gateway of Luzon said the three-day event primarily aims to exhibit the rich Ilocano culture, talent and heritage in the form of artsy T-shirts made in Ilocos Norte.

Aside from the booth exhibit, local bands and Ilocano rappers perform in a makeshift stage to entertain the crowd including domestic and foreign tourists who hang out in the area.

Cash gifts and a business opportunity for consignment with the Ilocos Norte government’s tourism programs and promotions also await winners for the best design category.

To promote Ilocano entrepreneurship, Ilocos Norte Governor Ma. Imelda “Imee” R. Marcos supports the conduct of trade fairs and exhibits showcasing unique Ilocano products as a way of boosting economic livelihood and job generation.

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