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Ilocos’ 'dragon fruit lady' makes it to top 11 Inspiring Filipina Starpreneurs

Awarding of Go Negosyo's Inspiring Filipina Entrepreneurs at the World Trade Center on March 7. (Lei Adriano)

By Leilanie G. Adriano
Staff Reporter

PASUQUIN, Ilocos Norte—The fighting spirit of a mother in this town to find ways for the relief of her special daughter with cerebral palsy became her inspiration to pursue a business not just for herself but for others as well.

Today, 69 year-old Edita Aguinaldo-Dacuycuy has become one of the most sought after resource speaker in terms of inspiring women and would-be entrepreneurs to take the plunge and start a business with no capital but her passion and determination to succeed.

On March 7, Dacuycuy along with 10 other successful businesswomen in the Philippines, were awarded by Go Negosyo’s Inspiring Filipina Starpreneurs at the World Trade Center in Pasay City, inspiring over 6,000 delegates who attended the 6th Filipina Entrepreneurship Summit.

The summit featured women of grace and empowerment like Kristina Bernadette “Kris” C. Aquino, Senator Grace Poe, Senator Cynthia Villar, Maria Ressa, Korina Sanchez-Roxas, Nicole Hyala and other inspiring Filipina entrepreneurs including Dacuycuy, also known as the “Dragon Fruit Lady” of Ilocos Norte.

What is common among these women is their passion and hard work in growing their business.

“All I want is to find a relief for my special daughter with cerebral palsy,” said Dacuycuy. “But as we (Dacuycuy family) discovered that dragon fruit, a little-known fruit from the cactus family, helped relieve her daughter’s medical problems, she decided to try to grow the fruit in her backyard.

And for her longing to be able to share the technology to others, not only driven by profit but for rural families to have an alternative source of livelihood, the Dacuycuy family ventured into a dragon fruit plantation, which now serves as a science-and-technology-based farming, where new innovations like zero-waste management are shared to farmers.

The REFMAD-V Farms enterprise of the Dacuycuy family has now expanded into 13 hectares of dragon fruit plantation in Brgy. Paayas, Burgos, Ilocos Norte and it is still expanding in partnership with public and private individuals and organizations in the entire country and abroad.

Here is what she has to say on the special day for women:

Q: What makes a woman to become successful?
Edita: Women of today, let us bravely and courageously face the challenges of our times. Let not be our gender a setback in the battle for economy and advancement.
It is a common saying that women are behind a man’s success. I would rather believe, that what men can conceive, we, women, can also conceive; for what men can do, we, women, can also do, and for what men can become, we, women, can also become.
Hence, let be men and women­—not behind or affront but work hand in hand the maximum plus factor to achieve a better tomorrow through our sustainable innovations. Small or big, our innovations will always be a part of the economy we work for. Failures in the course of our endeavors serve as our stimulus to work deeper on ideas and skills putting all together for an efficient, workable and adoptable process. These are innovations that cater to our needs and can be enjoyed by most—something that can be applied in our everyday lives, irrespective of our status, gender and religion, and would certainly bring about a brighter future both for our family and our country.

Q: What is the special characteristic of a woman that makes her become successful in business?
Edita: It’s the fighting spirit of a mother that makes her overcome the challenges of sustaining a business.

Q: In one word, how do you inspire women to succeed?

Edita: Love your work and share it to others. Just deliver the mission and commission will follow.

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